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Yellow Brick Road Group launches Women in Finance plan

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Yellow Brick Road Group is launching their inaugural Women in Finance initiative to celebrate International Women’s Day on Tuesday, 8 March.

There has been an increase in women joining the network, particularly since the acquisition of Vow Financial 18 months ago and in line with general Yellow Brick Road branch growth said Yellow Brick Road group executive chairman Mark Bouris.

“The women in Yellow Brick Road and Vow Financial are strong, business savvy operators who are making a name for themselves in their local communities and the wider industry. However, finance has traditionally been a male dominated career and due to this these women face additional challenges. We want to see that change. Women have a natural ability to connect and empathise with their clients and this makes them excellent advisers and mortgage brokers,” Mr Bouris said.

“Now is the right time to launch this new initiative. We believe women small business owners are well-suited to a Group like ours that provides a strong support system and networking opportunities. Through the Women in Finance initiative we can now provide additional support to help these women grow their businesses and encourage more to take the leap into this field.”

The inaugural Women in Finance lunch features two keynote speakers – Mr Bouris and MFAA Chief Executive Officer Siobhan Hayden.

The Women in Finance group executive committee includes:

  • President: Yellow Brick Road Earlwood Branch Principal Effie Nicol
  • Vice President: Yellow Brick Road NSW State Manager Helen Shao
  • Treasurer: Yellow Brick Road West Ryde Nora Edmekdjian (new branch owner)
  • Secretary: Yellow Brick Road Bondi Branch Principal Zoi Mina

The group has been the brain child and passion of Yellow Brick Road New South Wales State Manager Helen Shao.

“The purpose of this group is to come together as women and inspire each other to reach our business goals. Finance is a challenging industry and many of these women have the added challenge of also being small business operators working in a male-dominated space. Those combined challenges can leave many women feeling very alone. We believe strongly in the value women bring to the industry and want to provide a support system so that these women can not only survive but thrive in the finance world,” Ms Shao said.

To find out more about the Yellow Brick Road Group Women in Finance’s purpose, watch



For more information, contact:

Abby Hempfling

PR and Communications Manager

M 0450 769 337; E


About Yellow Brick Road Group

Yellow Brick Road is a group of wealth management and financial services companies headed by Executive Chairman Mark Bouris. Yellow Brick Road offers tailored advice and services to Australians wanting to build financial security for the future. With its extensive neighbourhood based branch network, Yellow Brick Road Group is committed to delivering accessibility, quality financial advice and competition in the market.  For more information visit