YBR

Fresh year, time for a brand refresh

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After six years with the old design, Yellow Brick Road has shed its old colours in favour of a bright more modern logo and new store redesigns in an overhaul of its brand identity.

After six years with the old design, the business decided it was time for refresh and has removed the traditional brown in favour of a clean bright new yellow and charcoal look.

Yellow Brick Road Chief Commercial Officer Scott Graham said: “The old branding had served us well for some time but over the years our business has grown and developed. While the old look was fashion forward at the time it has grown tired. It was time for an update.”

“This fresh take uses new colours, font and imagery. By opting for a brighter yellow – we are giving the brand a pop of freshness, while changing the brown to charcoal better demonstrates our desired image of a professional, trustworthy and savvy financial services provider. We’ve opted for a more engaging interior with funky furnishing and wall graphics that capture our brand purpose and the values of the local branch,” he said.

The new brand look and feel will be rolled out in a staged approach to over 250 branch licensees nationwide.

The rebrand was designed by Yellow Brick Road Head of Brand and Design Mark Endicott.

 

ENDS

For more information, contact:

Abby Hempfling

PR and Communications Manager

M 0450 769 337; E abby.hempfling@ybr.com.au