2 June 2011
Yellow Brick Road Wealth Management has announced the launch of “The RBA Appeal”, an initiative created to educate the Reserve Bank of Australia on the plights Middle Australians are facing under the threat of higher interest rates.
A report published by Fitch Ratings has confirmed that a record number of Australian households are falling behind on their mortgage payments and the rise in arrears is said to be blamed on two factors: Eastern Australia’s natural disasters and the steady rise in interest rates. Yellow Brick Road has created “The RBA Appeal” in an effort to publicly address these difficulties as Australians across the country struggle to keep afloat.
"Australian families are doing it tough right now,” says Yellow Brick Road Executive Chairman Mark Bouris. “The news reports that the banking and mining sectors are recording record profits, yet the people I speak with in the street are struggling. Middle Australia, the engine room of our country, is being ignored and small businesses are closing down around us. We need to take a stand and tell the RBA what’s happening in our neighbourhoods and communities.”
“The RBA Appeal” is currently rolling out via You Tube, Facebook, and Twitter, and Yellow Brick Road is encouraging consumers to tell the RBA how another rate rise will affect them and their families. Yellow Brick Road is encouraging Australians to get involved by asking consumers to record a short video and submit it to the campaign’s You Tube channel. The goal for the project is to give Australians the ability to tell the RBA how their decisions will affect families across the country if they are handed another rate rise.
“’The RBA Appeal’ isn’t just a short term project, it will be an ongoing campaign to give people a much needed voice,” says Bouris. “Property prices have remained at a standstill, superannuation balances have not recovered, and consumers continue to get hit with taxes, higher costs of living and looming rate rises. These issues won’t go away overnight, and we need to take a stand. I hope all Australians will join us in this effort to educate the Reserve Bank.”
Videos for The RBA Appeal can be sent to appeal@ybr.com.au . For more information, visit the campaign’s YouTube, Facebook or Twitter sites.
Copyright © 2012 Yellow Brick Road
