16 November 2011
Yellow Brick Road has announced that the company will be featured in the final challenge of Channel 9’s hit reality television program, The Celebrity Apprentice Australia. In the challenge, the contestants will be tasked with creating a Yellow Brick Road marketing campaign for boss Mark Bouris. The episode will air on Wednesday 16 November 2011 as a 90 minute special.
Yellow Brick Road, which has 75 licensees in all five states, offers products and services for home loans, financial planning, superannuation, term deposits, accounting and tax.
“Yellow Brick Road was founded on the principle that all Australians deserve access to quality financial advice,” says Bouris. “Through Celebrity Apprentice and our company’s partnership with Nine Entertainment Company, we have the ability to help families in growing communities secure their financial future. It doesn’t matter if you’re a major celebrity or a school teacher; there is nothing in the world more important than that kind of advice.” Yellow Brick Road got involved with The Celebrity Apprentice Australia to deliver an important message about wealth management. The company has been outspoken in their efforts to educate people in the suburbs about financial matters and the importance of personalised advice. Through the company’s work on the show, even the celebrity contestants have been inspired to take a different approach to their financial affairs.
“On our final challenge for The Celebrity Apprentice we were asked to create a marketing campaign for Yellow Brick Road Wealth Management,” said Celebrity Apprentice contestant Jesinta Campbell. “As part of the task we were given the opportunity to meet with some of the team from Yellow Brick Road. It wasn't until this point that I truly understood the value and true impact Yellow Brick Road has on everyday hard working Australians. We all have hopes and dreams and to see a company that assists people in achieving their financial dreams was inspiring. Every member of the YBR team was passionate, dedicated and devoted to providing their customers with the best financial advice possible. I am now at the stage where I can start looking at purchasing my first home and to know that I can go somewhere where my personal situation and goals are taken into account and not be treated like another number is comforting. It’s kind of like a VIP service that is available to everyone, which is exactly what Australians deserve!”
"Are we at least allowed to talk about Mr Bouris?" said Celebrity Apprentice contestant Julia Morris. "What a heavenly man. He is not only insanely distracting in the most delicious way but the depth of my respect for him stems from his passion for helping average Australians, like my family, to carve out a stable financial future, no matter what you earn. We met with a local Yellow Brick Road branch team as a part of the final Celebrity Apprentice challenge and to be honest I just wanted to get through it quickly, so we could start working on the challenge. I wasn't expecting that meeting to profoundly change the way I am going to approach my financial future for my family. We are 'nillionaires' so we don't owe or own anything but at 43 years of age, I now understand that it's time to ask for help from someone who not only understands my goals but is going to do everything to help me achieve them. Get your ruby slippers on, it's time."
“Growing up I was taught the importance of hard work and the value of a dollar but like a lot of young players, I wasn’t thinking about putting a plan in place to set me up for the future,” said Celebrity Apprentice contestant Shane Crawford. “Now that I have a young family with two more children on the way, I know how important it is to get the financial aspect of life right from the start. I want my kids to have the best education possible and the Yellow Brick Road team really opened my eyes to how much easier money management can be with the right advice.”
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